HESEG Foundation
visual Brand Lead | In-house Designer
HESEG Foundation is a philanthropic organization supporting lone soldiers who chose to make their lives in Israel after military service. As the sole in-house designer, I’ve been leading the brand’s visual identity across all platforms — including digital, print, events, merchandise, and spaces — with a focus on consistency, clarity, and emotional resonance.
From Print to Space – A Traveling Exhibition for Wounded Soldiers
A fundraising exhibition for the rehabilitation and support of IDF wounded soldiers from the October 7th massacre and the Iron Swords War, in collaboration with the HESEG Foundation and Restart NGO.
Working in-house on a long-term, values-based brand taught me how to balance consistency with creativity. I learned to design under real constraints, for real people, in ways that resonate. It strengthened my ability to lead brand communication across any touchpoint — digital, physical, and emotional.