Laura Cosmetics
Elegant skincare branding, rooted in softness and strength
Overview
Laura Cosmetics is a warm yet professional brand for a skilled cosmetologist who balances precision and empathy. The identity shines through a soft, elegant logotype and print materials that exude trust and gentle care — capturing Laura’s confident and attentive personality.
Color
A warm, refined palette that supports a clean process and a personal experience.
The brand’s colors—soft clay, muted beige, and warm off-white—evoke skin, touch, and natural materials. These earthy tones bring emotional warmth to the brand, creating a sense of care and connection.
Instead of cold minimalism, the palette offers simplicity with depth—supporting a skincare journey that feels thoughtful, approachable, and precise.
The result is a visual identity that feels calm, trustworthy, and human-centered.