Tomiti
Branding • Packaging
Boutique branding for a food influencer, inspired by slow living, seasonality, and a farm-to-table philosophy
overview
Tomiti is a boutique brand created by a lifestyle influencer and content creator who shares her journey of slow living, farming, and seasonal cooking. The brand includes handmade products such as granola, honey, and preserves – all inspired by a farm-to-table philosophy and a deep connection to the land.
Design Approach
The TOMITI branding is inspired by the gentle rhythm of rural life, expressed through organic, minimal linework. At its core is a primary logo featuring a rising sun, circular fields, and a small tractor, symbolizing care, earthiness, and quiet labor.
The visual system is built on recurring circular motifs that echo topographic patterns, evoking calm, flow, and continuity. Color variations distinguish product categories (such as red for granola, green for honey), while maintaining a consistent and airy aesthetic across all applications.
